Revinate has introduced a new social media solution specialized for the hospitality industry that allows hotels to harness online reviews and social media as the ultimate measures of guest satisfaction and drivers of demand.

With a focus on measurable results and action, Revinate provides comprehensive monitoring and integrated engagement with top review sites, thousands of blogs and news sites, and social media services such as Flickr, YouTube, Twitter, Facebook and TripAdvisor.

After a successful beta program, many hotel properties and brands have become Revinate clients, including Peninsula Hotels, Trump Hotel Collection, Rosewood Hotels & Resorts, Kimpton Hotels, InterContinental, Andaz, White Lodging and Peabody Hotel Group.

"Social media is now more influential than traditional marketing," says Linda Palermo, chief revenue officer for Joie de Vivre Hotels. "Revinate has helped turned social media into an even greater opportunity for Joie de Vivre Hotels that further drives our bottom line."

Additional Revinate highlights include:

• Reputation dashboard: Provides a comprehensive analysis of reviews from top sites such as Yelp, Priceline, Hotels.com, Orbitz and Travelocity.
• Social media scorecard: Revinate is the only solution that turns online reviews into a detailed guest satisfaction scorecard, tracking key performance metrics and competitive benchmarks.
• TweetConcierge: Revinate's powerful, custom Twitter client has exclusive hotel-specific features, including multi-user management and campaign tracking.
• Competitive Intelligence: Extensive competitor tracking helps hotels identify competitive advantages and increase market share.
• Intuitive design & immediate setup: Revinate is designed to be incredibly easy to use for all hoteliers, and new customers can get started right away.

Revinate is designed for both individual properties and large portfolios of hotels. Pricing is based on the economics of each hotel, based on size and average daily rate (ADR). The cost is designed to be ROI-positive for each property, at approximately the value of one incremental booking per month. Discounts are available for multi-property groups such as brands, management and ownership companies.